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Scentsy: My Independent Review

If you’re already affiliated with Scentsy and are trying to find out what other people have to say about it, you might wanna read this. I personally have no affiliation with Scentsy at all; therefore, this will be my effort to an unbiased review of the company. I have no reason to be completely for or against any person investing their money into this company and will not be telling anyone whether I personally believe they should or should not do so.

What is Scentsy all about and what sort of products do they sell?
Scentsy is based in Meridian, Idaho and was founded in 2004. The company’s founders are Colette Gunnell and Kara Egan who came up with the idea for their products in 2003. They produce the Scentsy Wickless Candles which are designed to melt scented wax bars and are meant to take the place of traditional candles that use open flames. This new style of candles was originally introduced in 2004 by Gunnell and Egan in Salt Lake City, Utah during a home show where it was shown to Orville Thompson. Thompson purchased the company after being impressed by these and began to market the candles with the help of his wife. The candles use a base heated by an electric light bulb instead of an open flame. The intention of the design it to spread the scents better than traditional open flame candles. The wax bars, aromas, and oils are placed inside a container designed to hold these products. The container sits on top of the heated base in which the contents can melt to release the scent. The company also offers, room sprays, travel tins that come in different sizes, styles and scents, replacement light bulbs and also car fresheners.

What type of system does Scentsy use to allow you to make money?
Scentsy products are sold through the company web site, but an individual can also become a sales representative to sell the products, they can be sold at home parties and also by independent contractors. One of the fastest ways to sell more of these products as a sales representative is with the use of the internet. The sales representative can use what is called MLM (Multi-Level Marketing). Multi-level marketing is a strategy based on multiple levels of compensation, which means that not only will the seller make money on their own sales but will also profit off of sales made by people who they recruit (their downline).

What are some of the things being said about Scentsy?
The company’s sales force more than doubled from May 2009 to January of 2010, going from 30,000 to 75,000. Scentsy has been labeled as “America’s fastest-growing consumer products company” by Inc. Magazine. The company experienced sales difficulties in 2009 due to a difficult transition to new corporate software. Due to this problem, they held compatitions on the internet using their social networking presence, mostly using facebook. The competition in turn caused an increase in sales. The Direct Selling Association then awarded Scentsy with the Success Award in 2010 following their recent success.

Whatever business opportunity you are seeking or actively working, there is one major aspect that sets the people who make a little money apart from those who make a LOT. That aspect is Lead Generation. If people can’t find you, then people won’t even know about your product. If people don’t know about your product, they won’t buy from you. If no one buys anything, you make no money.

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