News — BeautyInfluencer

We’re Quarantining at Molly Soda’s House

We’re Quarantining at Molly Soda’s House

A perfectly symmetrical, verdantly green Monstera Deliciosa leaf, the just-right scent of a bougie candle, a freshly pressed eyeshadow palette — all are aesthetic currency for a specific type of contemporary success, one that reads as #influencer or #spon, reflected in the shiny digital surfaces of Instagram and YouTube. If climbing the rungs of influencer culture is a new kind of American dream, that ascent has shifted the internet into a bankable arena for flaunting status — not just selling products, but also personality. The artist Molly Soda — born Amalia Soto — has spent much of her career dissecting...